Indie filmmakers carve out opportunities on cable

 

On Saturday night at the Paramount Theater here, “Alexander the Last,” a small but highly anticipated film by Joe Swanberg, had its world premiere at the South by Southwest Film Festival. At the party afterward at the Karma Lounge, there was all manner of insider chatter about the film, with hundreds of critics, bloggers, industry types and hard-core cinéastes all in the know about a film that just had its first showing.

But in fact, the film had been available all day at the push of a button in millions of homes all over the country. And not via illegal downloads, but on IFC Festival Direct, an on-demand service provided by IFC Entertainment that is on Time Warner, Comcast and Cablevision, among other cable systems.

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