How Felicia Day Recruited Millions for Her Web Series ‘The Guild’

Felicia Day’s stardom wasn’t handed down to her from on high by Hollywood. She’s guest-starred onBuffy the Vampire Slayer and House, but most of her legions of fans still know her because of a show she wrote and produced herself that doesn’t air on any network.

Now in its third season, The Guild — Day’s microbudget comedic web series about a group of online gamers — enjoys financing from Microsoft as well as cushy placement on the Xbox 360 dashboard. But fans are still discovering Day and her nerdy ways online.

After landing a plum role in Joss Whedon’s Emmy-winning web series Dr. Horrible’s Sing-Along Blog last year, Day’s got a bona fide viral hit on her hands this year, thanks to a funny promo video for Season 3 ofThe Guild.

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