Hollywood’s new vocabulary

Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows.

ARG (alternate reality game): Players access them via multiple methods -- including cell phones, email and websites -- to interact with a storyline that's influenced by their choices. Studios and TV networks have created them for movies and TV shows like "The Dark Knight" and "Lost."

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Hollywood, Internet TV, Web Video


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