Hollywood’s 3-D Movies Drive Sales as Fans Resist Prices

Hollywood’s focus on big-budget films and 3-D effects that command higher ticket prices will likely drive box-office sales to a record $11 billion this year even as some fans shun the rising cost of a night at the movies.

A surcharge for 3-D movies may push revenue past last year’s $10.6 billion, Paul Dergarabedian, president of Hollywood.com Box-Office, said in an interview.

Studios and theater owners are looking to holiday-season releases like Time Warner Inc.’s“Harry Potter and the Deathly Hallows: Part I” and Walt Disney Co.’s “Tron” to reverse declining attendance, Dergarabedian said. Attendance is down 1.5 percent this year, while revenue is up 4.1 percent to $7.53 million, according to Hollywood.com.

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Film Business, Hollywood


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