Some great examples of moving away from traditional trailers to more original content include Disney's short original video they produced to promote the new Muppets movie Green With Envy that is a parody of The Hangover II. The video racked up innumerable views on YouTube and other channels.
Another great example of non-standard content is the interactive YouTube video page for Kung Fu Panda 2 that features a mix of videos of Jack Black and the animated main character, Po.
We also think the promotion for Super 8 has really taken things to another level. For example, they actually placed an interactive video ad for the movie as a playable level inside of the video game, Portal 2. Look for more of this type of social video integration in the future, both on console games as well as inside social games on Facebook.
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