Google grads seek traffic for how-to video startup

The Web is full of user-generated video, but for Sanjay Raman's tastes most of it is too bland and poorly produced to actually watch.

So last year he launched Howcast (, a video-sharing website dedicated to do-it-yourself content with former Google colleagues Jason Liebman and Dan Blackman.

While at Google the three Howcast co-founders noticed how popular do-it-yourself content was, but how little of it was in video format.

"How-to content is something that is really popular in terms of user search queries," said Raman, who worked as product manager for Google Apps. "As video was really exploding online we saw the opportunity to marry those two concepts together.


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