Focus Features hopes that audiences get ‘Milk’

If you thought marketing a film about the forbidden love of two cowboys had some challenges, how about one about a gay political activist?

Focus Features, the specialty film division of Universal Pictures, is no stranger to selling movies that touch a nerve with the public. In 2005, it successfully steered "Brokeback Mountain," a drama about two Wyoming ranch hands who fell in love that pundits said would never find a wide audience, into a hit.

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