To make a modern superhero blockbuster, it's not just enough that the movie is good: The campaign to get people excited has to be executed just as perfectly. Why anyone would need to get more excited about "The Dark Knight Rises" (which just started shooting) is beyond The Projector, but we do love the first salvo from the Warner Bros.' publicity people that happened today.
This morning, the movie's official site was revealed (viaJoBlo) ... if you call an all-black homepage with some weird chanting an official site. But then some crafty online sleuths discovered a coded message within the chanting, which suggested a Twitter hashtag, #TheFireRises. Tweeting that caused an image to show itself on the site, and thanks to more enterprising web folks, we now know it's a photo of Tom Hardy decked out as Bane, the sequel's principal villain.
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