Bollywood muscles in on Hollywood
By Behind The Scenes TV on May 23, 2008 in Film Festival, International Cinema
With India’s entertainment billionaires seemingly blessed with limitless pockets, Bollywood is flexing its movie muscle, taking on Hollywood in unexpected corners of the globe and buying up theatres worldwide.
“Bollywood now has the muscle and (Indian) corporates have big money,” prominent Indian filmmaker Jagmohan Mundra told AFP.
Mundra said Bollywood companies began the bid to buy into Hollywood cinemas and distribution networks after Indian films failed to get a wide showing in the West.
The slew of major entertainment deals announced this week at Cannes, the world’s biggest film market, underlined Indian cinema expansionism.
(AFP)
