Researchers: That pricey popcorn subsidizes cost of movie ticket
By Behind The Scenes TV on Feb 27, 2008 in Film Business
What’s a movie without popcorn?
According to a new economic analysis, a lot.
As one price goes up, the other comes down. So rather than cursing the cost of your next bag, take comfort in the fact that it subsidizes your ticket - and helps fill seats, according to researchers at the University of California, Santa Cruz and Stanford University.
Moviegoers aren’t being gouged at concession stands, the researchers conclude. Rather, the high cost of snacks helps keep ticket prices down, which allows more people to attend.
(Source: San Jose Mercury News)
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