Piracy fears kept “The Dark Knight” hidden away
By Behind The Scenes TV on Jul 31, 2008 in Film Business
For Warner Bros., the mission was to keep “The Dark Knight” from seeing the light of day.
In an era of instantaneous digital copying and widely available high-speed Internet access, the premature and unauthorized release of a movie to the public can spell disaster. If the movie’s a stinker, the word will travel at the speed of a mouse click, ruining chances of making back money. And if the movie’s popular, it can rob ticket sales and cut into revenues.
(LA Times)
