America’s great movie theaters
By Behind The Scenes TV on May 8, 2008 in Film Business
If your local mall movie theater has tacky, uncomfortable seats and is popular with loud teenagers, it may be time for a field trip to one of Village Roadshow’s Gold Class Cinemas. The Burbank-based company hopes to reinvent the cinematic gold standard by constructing 50 upscale theaters nationwide that will feature valet parking, made-to-order meals that include sushi, and reclining armchairs complete with an embedded waiter service button. Each theater will have a 40-person limit. The tickets may cost an unprecedented $35 — popcorn and sushi are extra — but they’re gambling that enough cinephiles will appreciate the perks.
With the rise of affordable high-tech home entertainment systems, digital downloads and DVD rentals-by-mail, theater owners are updating their theaters to lure in audiences hooked on plasma screens and iPhones.
(MSNBC)
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