New York, NY (PRWEB) April 10, 2006
Expo TV ( http://www.expotv.com ) and About.com announced today that they are entering into an agreement to feature About.com video on Expo TV?s consumer television and broadband network. About.com?s informational consumer videos, previously only available online through streaming video, will be made available to all twelve million television homes served by Expo TV?s video-on-demand network, as well as be integrated online at expotv.com.
?Providing About.com?s expert Video Hosts to Expo TV?s on-demand audience is an exciting step forward for consumerism on television,? said Daphne Kwon, chief executive officer of Expo Communications. ?Expo TV?s mission of providing a smart, trusted environment for viewers to learn about and purchase the best products in a particular category will be supported by About.com?s engaging, informational, how-to video content.?????
?About.com and Expo TV believe in the power of video to inform and entertain consumers in a new way,? said Scott Meyer, president and CEO of About.com. ?Our agreement with Expo TV will extend the About.com brand, bringing our practical information to both the new on-demand television platform and to Expo TV?s consumer viewers.?
About.com, a Top 10 Web site with 31.3 million unique visitors in February 2006 (Nielsen/NetRatings), will contribute videos as part of Expo TV?s ?expert buying guide? content. Expo TV will incorporate About.com?s high-quality informational videos on topics, such as ?Shopping for a Digital Camera,? and ?Choosing a Cell Phone? into their programming. The About.com videos will be included in Expo TV?s VOD marketplace in product categories, such as ?House and Home,? ?Beauty and Health,? ?Travel? and other heavily-researched buying categories. The agreement also includes additional marketing and cross-promotion opportunities for both companies.
?Expo TV viewers online and on TV are looking to watch informative and credible product information. Offering our commerce audience this type of relevant, high quality information from such a trusted brand is exactly how Expo TV continues to build value for our consumer viewers,? said Kwon. About.com programming is expected to be available to Expo TV viewers later this month.
About Expo Communications
Expo Communications is the first video commerce destination built for an on-demand world. Featuring the best product demonstration and consumer information on video, the network is available in over 12 million television homes through partnerships with top cable providers and other multi-channel distributors, as well as on broadband at http://www.expotv.com. Expo provides a smart, trusted environment for viewers, offers advertisers an accountable, interactive opportunity to connect with a highly targeted consumer, and provides a turn-key multi-platform commerce destination for distributors. The company was founded and managed by a team of industry leaders, and backed by an advisory board of notable programming, advertising and financial executives. More information about the company can be found online at http://www.expotv.com.
Founded in 1996, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $ 3.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company?s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Expo Communications Contacts:
Thi Luu, 212-905-8951
PK Network Communications Inc.
Joe Boyle, (212) 888-4700
Stanton Crenshaw Communications
Charlotte Lederman, 646-502-3544
The New York Times Company
Toby Usnik, 212-556-4425
This press release was sent on behalf of ExpoTV ( http://www.expotv.com ) by Yooter InterActive Marketing ( http://www.yooter.com )
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