Ed Burns to distribute his new movie exclusively on iTunes


Ed Burns is a filmmaker, so it's not surprising that he likes to see his work on the 40-foot screen of a movie theater. But for his eighth independent film, "Purple Violets," Burns is forsaking the silver screen in favor of flat panels and iPods. Burns, an actor-writer-director-producer whose credits include "The Brothers McMullen" and "Sidewalks of New York," is pioneering what may be a new business model for independent filmmakers.

The first stop for "Purple Violets" will be on Nov. 20 at Apple's iTunes Store, where people will be able to download a copy for $14.99. Apple will have the exclusive rights to the film for a month, after which it will be available on DVD through retailers and rental outlets. 

Filmmakers have traditionally sent most of their features to theaters first because it makes sense economically as well as aesthetically. Having at least a limited theatrical release is the best way to get a film reviewed. Good reviews and decent ticket sales can persuade cinema owners to put the film on more screens. The same factors help determine whether stores stock the video, how many copies they carry and how prominently they display them. 

(Source: LA Times)

Directors, Film Business, Internet TV

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