DVDs Will Include Antismoking Announcements

Six major Hollywood studios have agreed to place antismoking public-service announcements on all DVDs of new, youth-oriented films featuring tobacco use.

The agreement -- signed onto by Sony Corp.'s Sony Pictures; General Electric Co.'s Universal Studios; Time Warner Inc.'s Warner Bros.; Viacom Inc.'s Paramount Pictures; Walt Disney Co.; and News Corp.'s Twentieth Century Fox -- runs through the end of 2009. It comes after years of lobbying by antismoking groups against the glamorization of tobacco use in Hollywood movies.

(Wall Street Journal)

DVD, Film Business

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