DVDs Will Include Antismoking Announcements
By Behind The Scenes TV on Jul 14, 2008 in DVD, Film Business
Six major Hollywood studios have agreed to place antismoking public-service announcements on all DVDs of new, youth-oriented films featuring tobacco use.
The agreement — signed onto by Sony Corp.’s Sony Pictures; General Electric Co.’s Universal Studios; Time Warner Inc.’s Warner Bros.; Viacom Inc.’s Paramount Pictures; Walt Disney Co.; and News Corp.’s Twentieth Century Fox — runs through the end of 2009. It comes after years of lobbying by antismoking groups against the glamorization of tobacco use in Hollywood movies.
(Wall Street Journal)
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