As DVD Sales Drop, Hollywood Finds a Nimble New Revenue Stream — Old Movies

With the DVD market in free fall, Hollywood studios are getting creative about finding new ways to pump up the home-entertainment dollar.

Now you can have a custom-made copy of Anne Bancroft’s “The Pumpkin Eater” or Noel Coward’s 1933 Best Picture winner “Cavalcade.”

Over the last year, MGM, Warner Brothers, Sony and others have begun to offer obscure, previously unavailable movies via DVD-on-demand and streaming. For a fee of approximately $20, many of the major studios will now burn select titles to disc

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