DVD Kiosks Don’t Scare Netflix

Netflix has a plan for dealing with the growing number of DVD kiosks: Ignore them.

In late April, Netflix Chief Executive Reed Hastings turned the spread of self-service kiosks into a high-profile issue for entertainment investors. During Netflix first-quarter earnings call, Hastings said kiosks were beginning to bleed away Netflixsubscribers, and by 2011, self-serve kiosks, which rent new release DVDs for just 99 cents, could be in "every 7-Eleven, every Starbucks and every airline gate."

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