Drive-Ins Are Back, but It’s a Secret

The drive-in-movie theater celebrated its 75th anniversary last year. As the story goes, Richard Hollingshead Jr. experimented with the format in 1933 by showing movies in his driveway in Riverton, N.J. He hung a bed sheet between two trees and placed a Kodak film projector on the roof of his car.

After a rise in popularity through the 1950s, interest in the drive-in theater steadily waned (there aren’t any left in the New York metropolitan area). But over the past few years a new style of drive-in has cropped up, aided in part by the increased use (and the drop in price) of digital projectors, and it’s not too different from Hollingshead’s early experiments.

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