DreamWorks Animation, Intel tie up on 3-D movies


Starting in 2009, all of DreamWorks Animation SKG Inc's films will be in next-generation 3-D.

"This is the next innovation for the movie industry," Jeffrey Katzenberg, chief executive of DreamWorks Animation, said in an interview. "It impacts how we make our movies, how movie theaters present our films and how audiences experience our films."

Katzenberg's DreamWorks Animation and No. 1 chipmaker Intel Corp announced a 3-D movie image brand called InTru 3D at Intel's Developer Forum in San Francisco on Wednesday.

The first movie from DreamWorks Animation to use the brand and logo will be "Monsters vs. Aliens," coming out next March.



Digital Cinema, Film Business, Hollywood

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