Don LaFontaine, voice of movie trailers, dies

Don LaFontaine, the man who popularized the catch phrase "In a world where..." and lent his voice to thousands of movie trailers, has died. He was 68. LaFontaine died Monday at Cedars-Sinai Medical Center from complications in the treatment of an ongoing illness, said Vanessa Gilbert, his agent.

LaFontaine made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.

In a rare on-screen appearance in 2006, he parodied himself on a series of national television commercials for a car insurance company where he played himself telling a customer, "In a world where both of our cars were totally under water..."

In an interview last year, LaFontaine explained the strategy behind the phrase.

(Associated Press)

 


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