Could ‘Social Network’ movie affect Facebook’s brand?

It's a coming attraction that Facebook could do without.

The Social Network, due in movie theaters Oct. 1, is a cautionary tale about the founding of one of tech's biggest successes, with the tagline: "You don't get to 500 million friends without making a few enemies."

Trailers are now running nationwide. The Columbia Pictures presentation, written by Aaron Sorkin (The West Wing) and directed by David Fincher (The Curious Case of Benjamin Button, Zodiac), opens the 48th New York Film Festival on Sept. 24. Jesse Eisenberg (Zombieland) plays Facebook CEO Mark Zuckerberg.

The screenplay has been floating on the Internet for months, but few have seen the picture.

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