Cablevision to air some movies on DVD release day

Cablevision Systems Corp said on Monday it would offer U.S. consumers the option of seeing a movie via its on-demand service, as long as they agreed to pay for a DVD of the film.

The service, called "Popcorn DVDs On Demand," would allow Cablevision's 2 million digital subscribers to order a DVD via their remote control and watch the movie immediately in the first 24 hours following the purchase.

One of the first movies available on February 19 will be "American Gangster," starring Denzel Washington and nominated for two Academy Awards.

Cable TV operators typically have agreements with major Hollywood studios to air current movies about 30 to 45 days after they are made available for sale or rent through home video outlikes like Blockbuster Inc. This window in turn usually comes about three to four months after the original theatrical release.

(Source: Reuters)

DVD, Film Business

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