Blockbuster to sell movie-related merchandise on store shelves

Blockbuster's revival plan includes selling sunglasses.

The nation's top renter of DVDs said Thursday that it's getting serious about branching out into new territory, and that anything movie-related is fair game.

Therefore, expect to start seeing replicas of the sunglasses Tom Cruise wore in "Top Gun" and that Tommy Lee Jones and Will Smith wore in "Men in Black" on Blockbuster shelves.

The sunglasses and a slew of other items are part of Blockbuster's push into stocking its stores with merchandise it sells on consignment, thus negating its need to shell out large amounts of capital.

READ ARTICLE AT HR REPORTER


DVD, Film Business


Powered by WP Robot