Blockbuster picks Blu-ray over HD-DVD

 

Blockbuster Inc. will rent high-definition DVDs only in the Blu-ray format in 1,450 stores when it expands its high-def offerings next month, dealing a major blow to the rival HD DVD format. 

The move, being announced Monday, could be the first step in resolving a format war that has kept confused consumers from rushing to buy new DVD players until they can determine which format will dominate the market.

Blockbuster has been renting both Blu-ray and HD DVD titles in 250 stores since late last year and found that consumers were choosing Blu-ray titles more than 70 percent of the time.  “The consumers are sending us a message. I can’t ignore what I’m seeing,” Matthew Smith, senior vice president of merchandising at Blockbuster, told The Associated Press.

(Source: The Associated Press)


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