Bad economy isn’t keeping movie fans out of theaters

Heroes like Indiana Jones and Iron Man are conquering more than just movie villains this summer.

They're also conquering theater owners' fears that the flagging economy would keep movie fans away.

More theaters are instituting measures to help attract viewers despite rising gas and food prices. But it's not always enough, with some already raising admission and considering concession price increases.

Still, the outlook for movie houses during this latest economic downturn seems rosy because few movie fans seem to be taking a break from one of the nation's favorite pastimes during this summer's blockbuster season.

(AZ Central)


Film Business

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