At Sundance, New Routes to Finding an Audience

The starkest picture to emerge from the opening days of this year’s Sundance Film Festival may be of an independent film business forced to stretch in untested directions because its old distribution model no longer works.

Standard operating procedure over the years at Sundance, the cinematic bazaar now under way in this resort town, has been simple: show your film and hope it plays well enough to attract a theatrical distributor or, if the movie is particularly small and arty, a video-on-demand deal.

If no deal happens — and this is where more than 75 percent of Sundance offerings landed last year — you go home and try Internet downloads, DVD and foreign television sales.

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Film Business, Film Festival


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