Apple unveils iAd for Hollywood

Apple is about to make it easier for Hollywood to use the iPhone as a promotional tool to tubthump new movies and TV shows.

The company unveiled iAd as its latest i-branded offering that will enable marketers to more effectively create spots that are integrated in popular Apps on the mobile device.

The mobile advertising platform, Apple's first foray into the space that Google has dominated online, won't just help marketers but turn into a lucrative new revenue source for the computer maker, as well, especially as more consumers stare at their mobile devices.

Apple will sell and host ad created for iAd. Developers will receive 60% of the revenue.

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