Apple abandons 99-cent TV show rentals for Apple TV

Apple has removed the ability to rent TV shows from both iTunes and its Apple TV, taking away what was just last year one of the major advertised selling points of the $99 streaming-centric set-top box.

The option to rent episodes of TV shows is no longer available on either the Apple TV, or when browsing content via Apple's iTunes application. Previously, participating networks offered users the ability to rent a TV episode for 99 cents, with 30 days to begin watching and 48 hours to complete it.

As further evidence that the ability to rent TV shows has been removed completely, an Apple support document entitled "iTunes Store: How to rent TV shows," has been removed from the Web. A Google cache of the page is still available.

READ MORE AT APPLE INSIDER


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