‘Alice’ might get shorter U.S. theatrical run

Bob Iger wasn't bluffing.

The Disney CEO has been telling Wall Street for months that he's going to have studio executives begin fiddling with traditional movie release windows, and it appears the time has arrived for the first grand experiment.

A day after the revelation that U.K. exhibitors are being asked to accept a tightened theatrical window on Disney's spring tentpole "Alice in Wonderland," The Hollywood Reporter has learned that U.S. theater owners have been similarly approached.

Normally, movies play in first-run theaters for up to 16 weeks. Disney is talking about a theatrical run of just under 13 weeks on "Alice," a 3D motion-capture/live-action fantasy helmed by Tim Burton and starring Johnny Depp.


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