A-List Movie Stars Failing at the Box Office

The spring and summer box office has murdered megawatt stars like Denzel Washington, Julia Roberts, Eddie Murphy, John Travolta, Russell Crowe, Tom Hanks, Adam Sandlerand Will Ferrell.

Can Brad Pitt escape?

A-list movie stars have long been measured by their ability to fill theaters on opening weekend. But never have so many failed to deliver, resulting in some rare soul-searching by motion picture studios about why the old formula isn’t working — and a great deal of anxiety among stars (and agents) about the potential vaporization of their $20 million paychecks.

“The cratering of films with big stars is astounding,” said Peter Guber, the former chairman of Sony Pictures who is now a producer and industry elder statesman. “These supertalented people are failing to aggregate a large audience, and everybody is looking for answers.”

READ ARTICLE AT NY TIMES


Actors, Film Business, Hollywood


Powered by WP Robot