A Book Packager Takes a Step Into Web Video

A book packager, Alloy Media and Marketing, has proved adept at turning its young-adult book series into successful movies and television shows. “Sisterhood of the Traveling Pants” was a 2005Warner Brothers movie that spawned a 2008 sequel. “Gossip Girl” is in its second season on the CW network, and a spinoff is a possibility for the network’s fall schedule. An adaptation of “The Vampire Diaries” from Kevin Williamson, the creator of “Dawson’s Creek,” is also waiting in the wings at the network.

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