“60 Minutes” unveils special edition DVD on Obama

 

Taking its cue from Barack Obama's slogan "Yes we can," the team at venerable news program "60 Minutes" is taking its chances in the DVD market with a special edition disc covering the president-elect's path to the White House.

News programing has never been as hot an item as movies or television dramas on DVDs but CBS, the network behind "60 Minutes, says it could release future discs using the program's brand despite the short shelf-life of news programing.

"We're always looking for the right opportunity to do this, and you couldn't find a better example than the Barack Obama story," said Jeff Fager, executive producer of "60 Minutes."

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