3-D touted as the format of the future


The marquee topic was 3-D on Tuesday at the movie industry's ShoWest conference, as DreamWorks Animation SKG Inc. Chief Executive Jeffrey Katzenberg teased exhibitors with footage from next year's "Monsters vs. Aliens" and four studios announced deals that could enable 10,000 more theaters to show films in the format.

"It is nothing less than the greatest innovation that has happened to all of us in the movie business since the advent of color 70 years ago," Katzenberg said in his keynote address to theater owners, echoing comments he had made previously on the subject.

Pointing to the success of Walt Disney Co.'s "Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour," which this year opened to an impressive $31.3 million in ticket sales on only 683 screens, he said, "Our customers are more than willing to pay a premium price when we've got a premium experience for them."

Katzenberg showed a clip from next spring's "Monsters vs. Aliens," an action comedy whose voice cast includes Seth Rogen, Reese Witherspoon and Stephen Colbert. Starting with "Monsters," all of DreamWorks Animation's movies will be made in 3-D, he said.

The 3-D commitment will cost about an extra $15 million per production, Katzenberg said in an interview after his speech.

(Source: LA Times)

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