3-D movies taking cinemas by storm in digital age


Now is the time to put on your glasses. 

Once known as a headache-inducing screen gimmick of the 1950s, 3D is roaring back into movie theaters - thanks to new digital-cinema technology and Hollywood studios eager to exploit the format. 

"It's a force that cannot be ignored," actor Brendan Fraser told reporters during ShoWest, the convention of movie-theater operators earlier this month in Las Vegas.

Fraser was promoting his summer movie, "Journey to the Center of the Earth 3D," an update of the Jules Verne story that bills itself as the first-ever live-action film shot in digital 3D.

(The Salt Lake Tribune)

Digital Cinema, Film Business

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