LG Electronics and Netflix Announce Plan to Stream Movies From the Internet to the TV
By Behind The Scenes TV on Jan 3, 2008 in Film Business, Internet TV, New Media
Netflix Inc. , the world’s largest online movie rental service, and LG Electronics, a global consumer electronics leader, today announced they are joining forces to develop a set-top box for consumers to stream movies and other programming from the Internet to HDTVs — bypassing the need to use a personal computer.
The collaboration is expected to deliver a compelling new online home entertainment service via technology embedded in an LG networked player planned for the second half of 2008. Today’s announcement sets the stage for next week’s 2008 International Consumer Electronics Show (CES(R)), which will emphasize digital content as well as hardware solutions.
“Consumers crave compelling and immediate content, and the Netflix online streaming movie feature can provide instant gratification. This alliance underscores LG’s goal of developing smart technologies that deliver flexibility, convenience and control to consumers,” said KI Kwon, President of the Consumer Electronics Division of LG Electronics USA, Inc.
The technology collaboration supports the Netflix core strategy of offering a multi-dimensional, or “hybrid,” service that gives its more than 7 million members a variety of ways to receive movies and TV series for one, low monthly fee.
(Source: CNN Money)
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